powered by Google  
  Track your favorite teams and players.
Free membership, Register Now
Already a member, Log In
 


Community
Newsletters | Help
Steve Elling's Short Game Sports News
  Home   Fantasy     NFL  |  MLB  |  NBA  |  NHL  |  College FB  |  College BK  |  Golf  |  More CBS College | High School | Mobile | Shop  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Horses Home
 Live Racing
 Youbet Update
 Carryovers
 Free Selections
 Contests
 U. of BET
 Message Board
 
 
 
 
 Cycling Home
 Results
 Standings
 Stages
 Teams
 Riders
 Message Board
 
 
 
 
 
 
 Arena Football
 Auto Racing
 Boxing
 CBS College Sports
 CBS Sports TV
 College Baseball
 College Hockey
 Collegiate Nationals
 Contests
 Horse Racing
 Message Board
 MMA
 Olympics
 Poker
 Soccer
 SPiN
 Tennis
 Tour de France
 Video
 WNBA
 Women's Coll BK
 World Sports
 
 Site Index
 
 
 CBS College Sports
 Coll Sports Tonight
 Get CBS Coll Sports
 XXL - Watch Now
 Talent Bios
 Schedules
 School Sites
 
 
 Find your School
 '08 Football Preview
 Football Rankings
 Football Stats
 Hoops Recruiting
 Hoops Rankings
 Hoops Stats
 Video Highlights
 
 
 Featured Application
 Mobile Web
 Alerts
 Applications
 Video
 
 
 Home
 NFL
 NCAA
 MLB
 NBA
 NHL
 Fantasy
 
Community Home | My Profile | My Blog | Groups | My Settings | My Account | Member Search | Blog Search | About Community

SteveElling

Steve Elling's Short Game

Name: Steve Elling | Gender: | Member Since February 8, 2008
Current Level: Superstar | Email: Private
Favorite
Teams
Blog Home

Silence isn't golden, it's deafening

Posted on: July 8, 2008 9:57 am
 

That strange sucking sound emanating last weekend from Washington, D.C., wasn't some politician kissing up to voters or lobbyists.

It was the considerable vacuum created by Tiger Woods' absence at the AT&T National.

We're not going to belabor the point because it doesn't exactly come as a surprise. Everybody knew that, minus Woods, interest in the PGA Tour product was going to suffer a falloff, from the turnstiles to the television. Same for the two remaining major championships, and quite possibly, the Ryder Cup.

But the D.C. event apparently represented the imperfect storm, if you will. Woods serves as the host of the second-year event, and since he was unavailable to attend -- much less play -- because of his surgery last month, the tournament's approval rating dropped at a presidential clip.

According to Washington-area media outlets, the third-round attendance tally of 22,000 represented a drop of 15,000 from last year's inaugural event, while the final-round numbers fell off 7,000 fans to 30,000. Both are still solid numbers for most tour stops, but disappointing in that the AT&T, unlike last year when it was pulled together in three months, had a year to market itself and exploit its enviable position on the July 4 weekend.

As for the ratings on CBS Sports, as was the case when Woods didn't play at the Buick Open two weeks earlier, the data remains grim. The overnight ratings for the final round were down 48% from last year and the third round dropped 35%.

The long-held belief is that Woods is the lone guy who really "moves the needle" on the tour. In fact, based on early fan and media-coverage feedback, that appears to be selling him short.

Woods actually is the needle.

The rest is just a haystack.

 

Category: Golf
About Steve Elling's Short Game
CBSSports.com senior writer Steve Elling files periodic, irreverent and irrelevant observations on the golf beat. Check back daily.
Recent Blog Entries
Steve Elling's Short Game
CBS Sports Blogs